authors

Milla Åman Kyyrö

Mrs Åman Kyyrö (MA) from Helsinki, Finland has been communicating with decision-makers, media and the public about the automated, electric shuttle bus pilots in Finland since 2016 and internationally since 2017. She works as a Communications Specialist at Smart Mobility Innovation Hub of Metropolia University of Applied Sciences and acts as Communications Manager of project Sohjoa Baltic (Interreg BSR) 2017-2020. She also previously worked as Communicator at world-awarded software company Sensible 4 when the first Finnish-Japanese robot bus Gacha launched in 2019.

She has completed two MA degrees in Finland, in English and in Finnish.

Abstract

EVOLVING MEDIA RELATIONS BENEFIT INDUSTRY, MEDIA AND PUBLIC

As the general public learns about the newest events in the field smart mobility and mostly trust the traditional editorial media (newspapers, tv, radio). During the introduction phase of novelties, media plays a vital role in conveying the information from the industry to the public. Instead of creating hype, open and continuously evolving relations between the industry and media benefit both actors and allow the public to form opinions on fact-based or critical news reporting.