authors

Florence Labarra

Florence Labarra

Florence Labarra has worked as a transportation planner for several cities on restructuring of bus networks, adapting them for disabled and improving their attractiveness. She wanted to better understand how to promote modal shift, so she started a PhD on this topic with LAET (Transport Urban Planning Economics Laboratory) and Ratp Smart Systems. For this PhD. She is working on travel behaviour change, Personalized Travel Planning (PTP) and Travel Planer app.

Abstract

THE PERCEPTION OF MESSAGES THAT ENCOURAGE MODAL SHIFT

The presentation focuses on the perception by car drivers of incentive messages about public transport and cycling. Those messages are displayed on a Travel Planner app. Their text and graphical interface are based on several hypotheses. We studied impacts of these messages on Travel behavior change through Focus Groups.