authors

Catarina Selada

Catarina Selada

Catarina Selada is the Head of Policy & Intelligence at CEiiA – Centre for Engineering and Development. She has been working in several European and Portuguese projects on smart and sustainable cities, namely the AYR program, Matosinhos Living Lab, Smart Cities Portugal Cluster, Smart City Index, and the Portuguese Smart Cities Network. She was awarded with the prize “Smart Cities Personality of the Year 2016” by the Strategic Committee of AIP – Portuguese Industrial Association. She is a speaker in several Portuguese and international conferences and training sessions on smart and sustainable cities, namely in Europe and Brazil. She received a degree in Economics and a master degree in Science and Technology Management from the Technical University of Lisbon, Portugal. She has a post-graduation certificate in Governance, Public Policies and Innovation by the University of Coimbra, Portugal.

Abstract

AYR, NUDGING CITIZENS TOWARDS SUSTAINABLE MOBILITY HABITS

AYR is an enabler for reducing CO2 emissions in the mobility sector, by nudging citizens towards sustainable habits. It is based on a blockchain platform that counts and values CO2 emissions avoided by people making sustainable mobility choices, rewarding them with digital credits that can be exchanged for green goods and services.